Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
Payless: The Payless Experiment • Ads of the World™ | Part of The Cl…
May 13, 2022
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Payless ShoeSource Is Back With A New Look And Name
Payless ShoeSource Is Back With A New Look And Name
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doyouremember.com
Payless genius marketing scheme tricks luxury shoe shoppers
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Payless genius marketing scheme tricks luxury shoe shoppers
Nov 29, 2018
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Payless shoe stores plans to close 2,100 U.S. locations
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Payless shoe stores plans to close 2,100 U.S. locations
Feb 16, 2019
NBC NewsAssociated Press
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
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Payless ShoeSource is coming back! Retailer emerges from Chapter 11 bankruptcy
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Payless tricks influencers in viral ads
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