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Most freelancers skip the most important part of any project: pre-production. This is where alignment happens. This is where clarity happens. This is where you prevent 90 percent of revisions before they ever show up. Pre-production is simple: • Confirm the goal of the project in plain English • Ask how success will be measured • Share examples of creative directions and get reactions • Lock the target so every decision has something to aim at When you do this upfront, everything downstream move