How Not to Cross the Road

The Business Magnets on Instagram: "Pedestrians at a busy crosswalk near Granville Island in Vancouver were invited to grab foam bricks and hold them while crossing the street. The unusual setup was part of an April Fools’ Day campaign by Vision Zero Vancouver designed to highlight how difficult it can be for drivers to notice people on foot. The location has a history of speeding vehicles and serious collisions, and nearby structures make pedestrians harder to see. By using a playful but striki