Growth-Share Matrix Strategy

BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two ...

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