58 reactions | Ruzwana Bashir is the CEO and founder of Peek, an online concierge service that makes booking activities all over the world easy. She’s one of the creatives profiled in our film series, #TheoryAtWork. | Theory | Facebook

“I’m not here to be your personal concierge service. That ain’t my job. My kids growing up didn’t have TVs in their rooms. I’m not here to buy you a bunch of shoes. … A kid can be from a wealthy background and be a bum because they have a bum mentality. My kids have a wealthy mentality. Their spirits are rich. When they were 8-9 years old, I was taking them down to the stock exchange. Teaching them to dream and not spoiling them.” - @llcoolj | Club Shay Shay