Labubu: Inside the $423 million-a-year ugly toy craze
8:02
CNBC
Labubu: Inside the $423 million-a-year ugly toy craze
Labubu is a $30 doll that has gone from a simple collectible to a viral, money-making sensation. Here’s how it brought in the equivalent of $423 million U.S. in revenue for Beijing, China-based toy company Pop Mart in 2024.
6 months ago
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