Recently, there has been convergence of thought by researchers in the fields of memory, perception, and neurology that the ...

Information that we select for ourselves, such as things we click online, has a stronger impact than passively acquired ...

Rachel Feltman: Happy Monday, listeners! For Scientific American’s Science Quickly, I’m Rachel Feltman. Today, instead of our usual news roundup, I’m here to introduce you to our new interim host. I’m ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Visual elements profoundly impact player engagement and emotional responses during gaming sessions. Graphics quality, animations, and special effects create immediate impressions that can determine ...

Using direct, intracranial brain recordings in humans, a new study finds that the thalamus, a small region located deep within the brain, plays a pivotal role in conscious perception. According to the ...

Ava Green does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...