Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

The kit targets those who subscribe to the matcha craze in more ritualistic ways than those simply ordering the aesthetic strawberry matcha lattes with cold foam tops. It’s for those of us who ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

The cocktail brings umami to happy hour. Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...

The ongoing Japanese matcha shortage has not been an issue in my home. Not because I don’t like matcha, but because I’ve been enjoying Korean matcha from Jeju instead. In addition to being more ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

CLEVELAND, Ohio --Matcha has come a long way from its role as a ritual beverage in Asian culture. It’s considered a health food in today’s wellness movement. Consumption is expected to grow ...

Drinking matcha has undoubtedly become a popular trend of late, but one woman has told Newsweek how her matcha obsession put her in hospital. Lynn Shazeen, 28, was introduced to matcha in May 2025, ...