How to use Google’s Channel Performance report for PMax campaigns

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.
ConsumerAffairs

What is a ‘data center’ and how much electricity does it use?

Dominion Energy says its upcoming $11-a-month rate hike is driven by grid upgrades and inflation — not Virginia’s rapidly growing data-center industry. Critics note that Virginia hosts one of the ...
WSB-TV

Data center set to use 6 water towers worth of water per day in Georgia

COWETA COUNTY, Ga. — Massive data centers proposed for metro Atlanta expect to use millions of gallons of water per day. Some of those data centers are planning to use more water than entire Georgia ...
The New York Times

How A.I. Can Use Your Personal Data to Hurt Your Neighbor

Dr. Kasy is the author of the book “The Means of Prediction: How AI Really Works (and Who Benefits).” Imagine applying for a job. You know you’re a strong candidate with a standout résumé. But you don ...
The Atlantic

My Students Use AI. So What?

My tween-age daughters make me proud in countless ways, but I am still adjusting to the fact that they are not bookworms. I’m pretty sure that two generations ago, they would have been more like I was ...
TechCrunch

X is testing a pay-per-use pricing model for its API

Two years after revamping its developer programs and pricing, X is expanding the closed beta of a pay-per-use plan for its API to more developers. The social network is accepting applications from ...
Mashable

Elon Musk's X rolls out pay-per-use API to lure developers back, but there's one big problem

X has announced a new pay-per-use self-serve API model in hopes of luring developers back to the platform. Credit: Gabby Jones/Bloomberg via Getty Images Good news! Elon Musk's X has heard the cries ...
Los Angeles Times

California cracks down on water theft but spares data centers from disclosing how much they use

This is read by an automated voice. Please report any issues or inconsistencies here. Gov. Gavin Newsom vetoed a bill that would have tracked data centers’ growing water footprint in California. He ...
Wired

Anthropic Will Use Claude Chats for Training Data. Here’s How to Opt Out

Anthropic is starting to train its models on new Claude chats. If you’re using the bot and don’t want your chats used as training data, here’s how to opt out. Anthropic is prepared to repurpose ...
The Economist

The murky economics of the data-centre investment boom

THIS SPRING McKinsey made what seemed to be an extraordinarily bullish forecast of capital spending on the chips, data centres and energy to produce artificial intelligence (AI): $5.2trn worldwide in ...
Bloomberg L.P.

AI Data Centers Are Sending Power Bills Soaring

Data centers are proliferating in Virginia and a blind man in Baltimore is suddenly contending with sharply higher power bills. The Maryland city is well over an hour’s drive from the northern ...
Los Angeles Times

Amid the AI boom, California looks to address water use by massive data centers

This is read by an automated voice. Please report any issues or inconsistencies here. The AI-driven boom in data centers is putting growing demands on water in California and the Southwest. New ...