Since AI took over most of the tech world a few years ago with ChatGPT leading the charge, discussions are now centred on the ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Many New Zealand businesses invest in beautiful websites only to discover they generate little to no traffic or leads. The reason is simple. Website design and SEO were treated as separate tasks, when ...

Overview: Google Tag Manager centralizes all website tags, improving efficiency while reducing manual coding errors.GTM ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

The House Committee on Homeland Security called on Google and Apple to outline what action is being taken to remove apps that allow users to track federal immigration agents in efforts to send ...

Google’s own ‘code red’ response to ChatGPT has started paying off. Google’s own ‘code red’ response to ChatGPT has started paying off. is a London-based reporter at The Verge covering all things AI ...

OpenAI not only popularized artificial intelligence chatbots, its ChatGPT tool is practically synonymous with the technology. But thanks to the threat of Google, the smaller company is scrambling. The ...

Google has entered the fast-emerging category of AI-first coding environments with Google Antigravity, an agentic development platform that aims to reimagine the IDE in the era of autonomous coding ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...

Uniqode’s report shows that most teams put their weight behind social media and email, while QR Codes on ads rank only sixth in BFCM promotional channel usage. That puts QR Code adoption well behind ...