These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

A year ago today, a violent storm struck the coast of the sleepy Sicilian fishing village of Porticello. High winds and dramatic thunder and lightning are not unheard of around this time of year in ...

A British-flagged luxury superyacht that sank off Sicily last year, killing UK tech magnate Mike Lynch and six others, completed its final trip to the Sicilian port of Termini Imerese Sunday, a day ...

A British-flagged luxury superyacht that sank off Sicily last year, killing U.K. tech magnate Mike Lynch and six others, resurfaced Saturday as salvage recovery crews finalized the complex operation ...

Salvage experts lifted Mike Lynch’s sunken superyacht to the surface and began pumping seawater out of it on Saturday, 10 months after it sank off the coast of Sicily, killing the British tech tycoon, ...

Salvage crews in Italy are attempting to raise the wreckage of the superyacht Bayesian, which was owned by tech executive Mike Lynch and his family. They hope to find clues that will help explain why ...

How does an "unsinkable" one-of-a-kind sailing yacht sink? If you ask builder Perini Navi, only human error can lead to that. If you ask specialists, keyboard ...

Sudden, hurricane-force winds toppled the luxury Bayesian superyacht that sank off the coast of Sicily last August, according to an interim report into the disaster, which found the boat had ...

An official report into last year’s yacht tragedy, which killed seven, found that the boat could easily capsize in high winds. Its towering mast made it more vulnerable. By Jeffrey Gettleman and James ...