It won’t fail because the protocol is bad, but because you’ve been sold on the dream of a universal API for ad tech – and that’s what you’re budgeting for.
Campaign Middle East on MSN

Building loyalty beyond transactions

ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...
The federal government is on track to recoup more than $18m from private schools wrongly spending disability funds, new data ...
Energy stocks are deeply undervalued relative to the S&P 500. Read why these investments offer attractive risk/reward as AI ...
More data centers may be built in the Tucson area as well as the controversial Project Blue — one slated for Davis-Monthan Air Force Base and another complex in the ...
Newly appointed SK Telecom CEO Jung Jai-hun detailed plans to add new global partners and boost investment in its domestic AI data centres.
Inside Dubai’s Wafi City stands a place that quietly moves the world. The world’s largest visa application centre, operated by VFS Global, spans 150,000 square feet and processes up to 10,000 ...
India has become an increasingly important part of AMD’s global footprint. The US chip maker now operates its second-largest ...
Powered by its sovereign wealth fund of nearly $1 trillion, Saudi Arabia is backing its new AI firm Humain, entering a highly competitive sector some fear is a bubble ready to burst. The company, ...
Sri Lanka’s adoption of artificial intelligence lags significantly on the global stage, placing it among the nations with the lowest AI usage rates, a major news report has revealed. ..
India has transformed into a global electronics and mobile manufacturing hub, with output soaring from $21 billion in 2015 to $128 billion in 2025. Dr ...