Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

MIAMI GARDENS, Fla. (AP) — Because he is a billionaire, the chairman of the Texas Tech board of regents and the school's No.

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Apple's costly Detroit-based Developer Academy program relies heavily on taxpayer funding while delivering mixed job outcomes ...