Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

For many of us, climate change feels like a distant threat—damage that will happen in the future somewhere far away to people ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...