Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

Visitors to the War Up Close virtual reality exhibit at the Johns Hopkins-MICA Film Centre on March 4 got an immersive look at the effects of the war in Ukraine, viewing real-world scenes of the ...

For many of us, climate change feels like a distant threat—damage that will happen in the future somewhere far away to people ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for ...

The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...