It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

Charlotte Entwistle has received funding from the Engineering and Physical Sciences Research Council (EPSRC) and Leverhulme Trust. Is it possible to spot personality dysfunction from someone’s ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Psychologist Cami Winkelspecht decided to familiarize herself with artificial intelligence tools like ChatGPT and Gemini, after patients started asking her for advice about how they could use the ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

In partnership with the Indiana 4-H Foundation, the Indiana 4-H Youth Development Program annually awards more than $150,000.00 in scholarships to 4-H members to pursue post-secondary education.

Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

In today’s hyper-competitive e-commerce landscape, video has become one of the most powerful drivers of conversions—but also ...

The online marketing world is always changing, and keeping up can feel like a lot. New tools pop up, people start using ...