Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

Bio-inspired computational methods have gained popularity recently. These methods mimic the seemingly complex behavior of ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. Focus on block-level structure so ...

Evaluating the advantages and potential drawbacks of shielding as a method for safe RL. Bettina Könighofer is an assistant ...

At Forrester’s B2B Summit this week, CEO George Colony took to the stage for his welcome address and asked the audience a simple question: “Are you ready to put your CEO on TikTok?” There was an ...

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a ...

Does AI improve, or misdirect, search engines and their results? Long before hard drives and hyperlinks became symbols of ...