But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...

He continued, “Another point to note is that these figures do not include China, and Roblox plans to enter the Chinese market next year,” explaining, “Games with a similar MAU to Roblox, such as ...

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The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains ...