Apple is rolling out a round of enhancements that will make it easier for developers to submit, manage, and market their apps on the App Store.

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...

GeneDx is set for strong Q3 growth with rising exome and genome testing volumes and improving reimbursement trends. Learn why ...

McGraw Hill faces pressure from AI disruption, soft demand, and high debt, with sales and digital growth underperforming. See ...

The game in question was a casual, IAP-heavy title, where only 9% of total revenue came from ads. Rewarded video was the sole ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

I pushed eight free AI chatbots to their limits, from writing stories to generating images, to build ZDNET's chatbot-by-chatbot guide to help you decide which is right for you.

Anoop Ramachandran, CTO at specialist programmatic platform, Preciso, discusses AI’s influence on digital advertising, why ...

The challenge is real and it’s getting harder every quarter, customer acquisition costs (CAC) are climbing relentlessly.

Adobe GenStudio for Performance Marketing. “GenStudio brings together best-in-class Adobe capabilities for businesses to ...