A new technique called the "generalized gap test" for the detection of multivariate outliers is presented. It is based on the observation that the distribution of the lengths of the edges of minimum ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Study finds gaming over 10 hours weekly linked to obesity, poor diet, and sleep problems in college students—well below ...

Following a thrilling end to the 2025 season, where Lando Norris secured his first Formula 1 world title in a three-way showdown to the wire, it's time to build up to the new 2026 season. In what is a ...

Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that ...