Learn how to achieve a natural, skin-like contour using Anastasia Beverly Hills Cream Contour Kit! Perfect for a fresh spring ...

Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine ...

Ulta Beauty World tickets go live in January 2026. How do I buy them for Orlando, Florida, makeup convention? What can I bring? Will there be freebies?

Our founder, Elise Bauer, grew up one of six kids in a family that had freshly-cooked food on the table every night. These ...

Because it’s not trendy to be plus size anymore? Because I’m 35? I don’t know, but it’s been hard not to have this huge ...

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber ...

Ariel Lett, who has a rare medical condition that limits mobility, went viral for her makeup videos in which her husband ...

A beauty editor and a makeup artist break down the makeup trends that will dominate 2026, including blurred lips, bold eyes, ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...