Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Status Labs today announced the official rollout of its Generative Engine Optimization (GEO) offering. Search is shifting from links to answers. Instead of just browsing Google results, people now ask ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

Artificial intelligence (AI) has transformed every quick search into a dynamic experience with endless options for personalized results. Your "ice cream near me" search now could be "find locally made ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

As more people use AI chatbots for search and shopping, what happens to small businesses who depend on web searches and ...