Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

Google now lets you collapse and hide all sponsored ads on a results page. The catch is you need to see the ads first, as the option appears at the bottom of the new "Sponsored" section. Google Search ...

Apple iPhones come loaded with Apple's own Safari web browser, which is what most people use. However, others prefer Chrome, with a reported 30% of iPhone users choosing the rival browser or using it ...

Ready for your closeup? If you use a DirecTV Gemini device, your face might appear on your television screensaver next year. I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...