Google will deprecate and remove Privacy Sandbox APIs like Topics and Attribution while keeping third-party cookies in Chrome ...

Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...

If you’re looking to minimize litigation risk, opt-in consent is realistically the only thing that works,” said Elliot Golding, a partner at McDermott Will & Schulte. “But that’s a tough pill for a ...

From asking questions to an AI assistant like ChatGPT or Microsoft Copilot to monitoring a daily fitness routine with a smartwatch, many people use an AI system or tool every day. While AI tools and ...