How smart brands use color to boost their bottom line

Color influences perception, drives purchasing behavior, and creates instant recognition, all factors that directly impact a brand’s bottom line. Consumers make snap judgments based on color, research ...
Marketing

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I Use Python, but I’m Learning R and the Tidyverse for Data Analysis Too

I 'm a big fan of Python for data analysis, but even I get curious about what else is available. R has long been the go-to language for statistics, but the "Tidyverse" has given the language a serious ...