How a crash test dummy for marketing can save advertisers money

Marketing analytics business Prophet builds digital clones that help companies show where they can get more bang for their ...
Marketing Dive

How Liquid Death lifted sales with Ibotta’s promotion optimization tool

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.
Inc

Most Inc. 5000 Companies Use AI for Marketing—but That’s Not the Fastest-Growing Sales Use-Case

Join Inc. Premium (click here) to access additional data from the Inc. 5000, including revenue ranges, industry trends, and regional information. As artificial intelligence grows increasingly ...

Marketing vs. Sales: Where B2B CEOs Should Invest to Drive Growth in 2026

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...
Forbes

Securing The Future: How Big Data Can Solve The Data Privacy Paradox

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses continue to harness Big Data to drive innovation, customer engagement and ...
TechCrunch

Scale AI’s former CTO launches AI agent that could solve big data’s biggest problem

Isotopes AI came out of stealth on Thursday with a healthy $20 million seed round. It offers an AI agent to solve a problem that data analytics products have struggled with for decades: The people who ...