Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation ...

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October 18.

It's time for the big Google Webmaster report, where I recap all the big organic Google Search related news I covered here over the past month. We had Google I/O and with that, AI Mode went live in ...

Google says brief 503 downtimes are acceptable, but extended unavailability can impact crawling. Short 503 downtimes are acceptable. Extended periods serving 503s harm crawling. Plan updates to ...