In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UKbased marketing consultancy ...

When you ignore all these intangible benefits, it’s easy to argue the role can be automated. This is the doorman fallacy – ...

The answer isn’t just about how AI works. It’s about how we work. We don’t understand it, so we don’t trust it. Human beings are more likely to trust systems they understand. Traditional tools feel ...

In the traditional view, affordances exist as options users perceive and act upon within their environment. However, in the age of genAI, affordances have become relational folds, dynamic exchanges in ...