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The Psychology Secrets Behind Guinness, Apple, and Pringles — And How They Can Work For Your Brand
Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.
"Point Taken: A gamified intervention that creates enlightened disagreements" Should we drop standardized testing for college or Ph.D. admissions? Allow athletes to join teams based on gender identity ...
Behavioral economist Katy Milkman explains why most New Year’s resolutions fail and shares how science-backed strategies can build habits that last. From Agency Chaos to Dark Energy Shocks: How ...
For almost a century, Science News journalists have covered advances in science, medicine and technology for the general public, including the 1925 Scopes “monkey” trial, the advent of the atomic age ...
The “ultimatum game” is a classic game in behavioral economics. A simple version… One person proposes how to split a pot of ...
Materials science is an interdisciplinary field concerned with the understanding and application of the properties of matter. Materials scientists study the connections between the underlying ...
A collaboration between Stuart Parkin's group at the Max Planck Institute of Microstructure Physics in Halle (Saale) and Claudia Felser's group at the Max Planck Institute for Chemical Physics of ...
Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.
Dig deep. Climb high. Understand, manage, sustain, protect, and restore natural resources systems. The College of Forest Resources and Environmental Science at Michigan Technological University brings ...
Biological sciences encompasses all the divisions of natural sciences examining various aspects of vital processes. The concept includes anatomy, physiology, cell biology, biochemistry and biophysics, ...
ScienceDaily features breaking news about the latest discoveries in science, health, the environment, technology, and more -- from leading universities, scientific journals, and research organizations ...
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