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Simmons Bank outlines 3.65%+ net interest margin target while advancing core deposit growth strategy

Earnings Call Insights: Simmons First National Corporation (SFNC) Q3 2025 Brogdon reiterated an outlook for net interest margin, stating the fourth quarter is expected to be “at or above 3.65%.” He ...
Marketing

The Positioning Statement: Why to Have One Before You Start Communicating

One of the most profound statements made on the subject of positioning comes from Louis Carroll's Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "if you don't ...
Investopedia

Tax Credit: What It Is, How It Works, What Qualifies, 3 Types

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Andy Smith is a Certified Financial Planner (CFP®), licensed ...
Marketing

The EVC Method: How to Price a Product from the Customer's Perspective

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...