In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

By Juby Babu and Zaheer Kachwala Jan 16 (Reuters) - OpenAI said it would start showing ads in ChatGPT to some U.S. users, ...

For more than 40 years, McDonald’s legendary McRib Sandwich has come and gone. And every time it makes a triumphant return the marketing, advertising and promotions surrounding the special menu item ...

Who goes to Smith? We could quote statistics on geographic distribution, class rank and College Board examination scores. But statistics do little to give you a sense of the vibrancy, intelligence and ...

Turn your phone into a portable planetarium, map the night sky and discover the best place and time to observe February's solar eclipse, with the best stargazing apps. When you purchase through links ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Advisors can provide better service when they offload time-consuming tasks Rebecca Rosenberg has 10+ years of experience as a writer and content strategist. She has written dozens of articles on ...

Cybersecurity firm LayerX uncovers 17 malicious extensions that can enable click fraud, user tracking, and more. The most ...