With AI agents taking over execution, Netcore’s Rajesh Jain says the next wave of CMOs must blend creativity, technology and ...

Godrej Interio is evolving its century-old legacy by blending craftsmanship with modern design and digital innovation, ...

In India’s kitchen, every ingredient is welcome—renamed, remixed, and made family. Avocado chutney isn’t a trend; it’s our ...

Advertising aimed at exclusivity means “mass” properties like the Cricket World Cup and IPL won’t make the cut.

Chief Brand Officer Chandan Mendiratta wants people to think of Zepto when they think of weddings—so the q-comm brand created ...

The account was won after a rigorous multi-agency pitch and will help with the brand’s rebranding journey in India.

The action follows JioStar’s complaint against illegal IPTV app ‘Rolex TV,’ leading to its shutdown and reinforcing the ...

FCB Ulka, part of FCB India, has announced the appointment of Manisha Sain as national planning director. She joins from The ...

PwC India has announced the appointment of Rajesh Sethi as partner and leader – media, sports and entertainment.

This marks the company’s entry into the prestige skincare category, with a focus on night-time skincare routine.

Prior to this, Sharma has worked across media houses such as ET Now, TV Today, and Network18, where he launched India’s first ...

Eligible Dish TV customers can now access Prime Video’s Indian and global titles along with Prime Lite perks like fast ...