What started out as as trend in Asia has spread in a big way to Europe, the U.S. and the rest of the world. Microdramas ...

The company redesigned Fire TV’s interface with updated layouts and rebuilt code that improved performance by 20 to 30 percent. Users can now pin up to 20 apps to the home screen, up from six. Alexa+ ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Whether it’s a serialized drama like ReelShort’s “Fated to My Forbidden Alpha,” a viral advertisement like Duolingo’s “Living With Lily,” or simply the latest post by your favorite TikToker, vertical ...

Disney+ is gearing up to introduce vertical videos on the platform in 2026, a ploy to younger generations with shorter attention spans.

Nearly three-quarters of Americans watch news videos online and most of them (61%) use social media or YouTube to do so. This year, The Economist, Newsday, The New York Times, The Washington Post, and ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...