Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few ...

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in ...

If you are planning to start a business, the first thing you need to do is to find out why people would patronize your product or service over the competition. This quality is your Unique Selling ...

The ability to summarize your benefits in a short statement is typically called a “USP” or Unique Selling Proposition. It is also sometimes called an “elevator speech” because you are imagined being ...

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

“Why should I buy from you?” is a question that every sales guy gets asked at least once a week by potential prospects they meet. It’s a pretty fair question that every business owner must definitely ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...