(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

"2026 will reward the brands that can use technology to stand out in the spaces where humans interact, online and offline." ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it ...

Snapchat has launched a new discovery tool that adds contextual information to branded stories, opening up new marketing avenues for social advertisers. Aptly named ‘Context Cards’, the new feature ...

No matter what you’re selling or what age group you’re targeting, your brand success ultimately depends upon a strong and engaging digital profile. But it’s worth pointing out that not all social ...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

Right now Snapchat is definitely having a moment. Almost four years after the launch hype and more than a year after big brands like McDonald's made a splash with their first marketing experiments, ...

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. Why is that? Is it because of the audience, the performance, the product? What ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...