Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

Faulty parallels come up in my editing work all the time, but I have yet to see a better example than a line from the movie “Rain Man.” In the 1988 film, Raymond, an autistic savant played by Dustin ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

PARALLEL construction is one of the most powerful tools for organizing and presenting ideas in writing. Indeed, it cannot be overemphasized that making sentences grammatically and semantically correct ...