Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

This is my last column for Technology Review. Really. It’s all over. Why? New editorial directions, new opportunities. Perhaps it’s time for a different take on the evolving politics, culture, and ...

The diffusion model has been extended in many ways and shown to operate at many levels. Geneticists will find diffusion factors operating everywhere in their scientific discipline. For example, the ...

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight, while some much hyped (and technologically sound) releases, such as Sony’s Blu-Ray ...

Health Affairs is planning a theme issue for February 2018 that will provide a broad look at diffusion of innovations in the health care delivery system. We plan to publish about 20 peer-reviewed ...

Innovation in low-carbon technologies (LCTs), which is essential in the fight against climate change, has slowed in recent years. This Staff Discussion Note shows that a global climate policy strategy ...