SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. 800.com, a leading cloud telecom provider, announces a ...

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working through extended evaluations, multiple stakeholders ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...