We are all aware of radio’s challenges with digital disruption and even new generations of clients who sometimes participate in DIY advertising. It’s still early in 2025. Do you still need dependable ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

Chasing unqualified leads is incredibly risky. Here’s how to build a qualification process that will help you boost conversions and drive long-term growth. Failing to qualify leads can cost your ...

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature ...

To import leads into Zoho CRM on a Windows 11/10 PC, you may use the Leads module. However, before importing the data, ensure you meet the following prerequisites. You can also choose to Reset Field ...

Every founder loves a full pipeline. But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth? Chasing unqualified leads ...