From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Mega K pop band Stray Kids is headed to Roblox. Its SKZOO animal avatars will be performing songs from its new hit album, Do ...

Grow a Garden, one of the most viral games on Roblox, is being turned into a movie, according to Deadline. The game, which launched in March and once reached 22.3 million concurrent players, becomes ...