"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manageSEATTLE--(BUSINESS WIRE)--#AdTech--Amperity, the ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

How publishers are using AI to gather and enrich first-party data is examined in this INMA and OpenAI Webinar. Generative AI is helping publishers gather and enrich first-party data by powering ...