The fine line between joyful fandom and toxic "standom." Online fandom can be a community, but it can also be a combat sport. It goes all the way back to the early stages of social media: There were ...

Football fans experience anticipation, surprise, pleasure, understanding, and poise, the defining elements of play.

Sports fans are currently in their own league when it comes to enthusiasm and devotion. But the lessons behind that loyalty aren’t exclusive to stadiums, brackets, or highlight reels—they’re relevant ...

The future of fandom is democratized, immersive, and powered by technology that turns passive sports fans into active participants. From gaming to AI-driven experiences, fans now expect to shape the ...

Some LeBron James fans have rooted for him everywhere he goes, prioritizing the player over the team. (Kelley L. Cox / Imagn Images) A Pistons fan from South Korea went viral for his gleeful social ...