A new study reveals that people are far more emotionally affected by anticipating negative future outcomes than by imagining ...

Data gives you clarity, but it doesn’t give you wisdom. Intuition gives you speed, but it doesn’t always give you accuracy.

Inside the mind of a decision scientist: What influences what we choose.

A new study published in The Journal of Neuroscience provides neural evidence regarding how environmental cues can bias human ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

A common belief is that compulsive behaviors trap people in a “habit loop” that takes over self-control. New research, however, suggests this explanation may be incomplete. For many years, compulsive ...

Across cultures and continents, most people prefer to tackle life’s toughest choices alone, trusting their own gut or inner voice over the counsel of friends or the wisdom of the crowd, according to a ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

Weather remains one of the most consistently searched and closely followed subjects in the world, News.Az reports. Regardless ...