Turning one-time customers into repeat buyers takes on heightened importance during a downturn. Acquiring one new user can be a heavy lift, but finding ways to reduce friction during shopping and ...

Shoppers love a good deal, but lately many are noticing that scoring those savings comes with a little more friction at the register. Across major grocery chains, front-end leaders say new coupon ...

E-commerce businesses wrestle with two challenges: preventing fraud before it strikes and ensuring that legitimate customers can check out quickly and easily. Cybercriminals are faster and more ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...