Note: This article was originally published by Booz & Company. Every great company is involved in building great capabilities: gaining competitive advantage from the things it does exceptionally well.

This article is by Allison Kent-Smith, founder and CEO of smith & beta. In 2017, if you’re a marketer, you’re also an organizational designer, change manager and perpetual student. Change is seemingly ...

We have frequently spoken at LNS Research about why executive support is important in implementing any significant process improvement (BPI) initiative such as asset performance management (APM), ...