The U.S. ecommerce market presents significant opportunities with trends like omnichannel integration, increasing social and ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Managing Director, Olam International, plays a lead role in the company's initiative to reimagine global agriculture and food systems. As a leading global food and agri-business, we face a challenge ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Part of me is truly amazed that has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, ...

Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in on their approaches to communicating with customers, promoting products and ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...