What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

In today’s tech-driven world, companies race to bring new software features to market, and customers expect updates at an almost instantaneous pace. But behind every slick interface and smooth user ...

Founder and CEO of ZAPTEST, with 20 years of experience in Software Automation for Testing + RPA processes, and application development. In the wake of the AI revolution, software development is ...

Are you grappling with managing your test data in an automation framework? Here’s a fact: effective Test Data Management (TDM) can significantly improve your software testing process. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When the first computer bug was discovered in 1947, it was quite literally a moth that had ...