GSK is relaunching its Aquafresh kids toothpaste range and rolling out a teething product. The Aquafresh Milk Teether will launch into pharmacies and Sainsbury’s from the start of next month (rsp: ...

Personal care giant GSK has added Bamboo for Kids, the first sustainable Aquafresh toothbrush for children. Aimed at youngsters aged six and above, the new dental device comprised a handle made from ...

GlaxoSmithKline has struck up a year-long sponsorship deal with Cineworld Cinemas as part of a £2.5m marketing push for its Aquafresh Children's range. The toothpaste brand will run a 10-minute ...

Perfectly white, perfectly straight, perfectly shaped. Brits spend hundreds of millions of pounds on it. Society is consumed by perfection, so no wonder the toothpaste category loves cashing in on it.

Netmums.com has announced that both GSK-owned Oilatum and Aquafresh Kids have signed six-figure deals with the parenting site while its advertising spend has increased by nearly half. Both campaigns ...