How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

'There seems to be a little more detail in the Finra rule about the guardrails on the use of the projections,' a compliance lawyer says. By Mark Schoeff Jr. A Finra proposal on performance advertising ...

PHOENIX - Dealer and municipal advisor groups are urging the Securities and Exchange Commission to reject both the Municipal Securities Rulemaking Board's proposed new rule restricting the advertising ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

LANSING -- The Michigan Strategic Fund and the Michigan Economic Development Corp. Thursday issued Requests for Proposals to provide marketing and advertising services to help the MEDC market the ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The city of Detroit is set to consider a new ordinance for ...

Photo illustration of advertising, as proposed for 1515 Arch and presented at Art Commission on Nov. 2, 2016. (Interstate Outdoor Advertising, Tantala Associates) A proposal to use the city’s ...