Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in ...

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based ...

A report released today by digital media software firm DoubleVerify Holdings Ltd. warns that white-noise apps are being exploited in a growing trend of audio ad fraud. White-noise apps generate ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...

Netflix’s in-house ad tech stack will start rolling out in the US in April, revealed Damien Bernet – the company’s vice-president, EMEA advertising – at The Future of TV Advertising Global last week.

While AI assistants like ChatGPT and DeepSeek offer many benefits, their popularity has fuelled the proliferation of AI-powered web crawlers used to gather data for large language models, contributing ...

To put it bluntly, legacy fraud defenses simply aren’t keeping up. In England and Wales alone, fraud events have surged by 33%, according to the Office for National Statistics. This rise isn’t just a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital ...

Affiliate marketing is widely used by companies in different niches: from travel agents to ecommerce giants like Amazon and tech platforms like Shopify. No wonder, as affiliate marketing is a win-win ...